What I am currently working on is for a campaign at OU called RecycleMania, basically the campaign is to promote well, RECYCLING! Its a national campaign that a quite a few universities participate in. Last year OU recycled about 14 pounds/person and this year for the 2010 competition we set our campus goal to 18 pounds/person. Since it is a competition we decided to go with the sports spin, and took OU's "Play Like a Champion" and made it into "Recycle Like a Champion"-took a lot of thought (he he). But seriously, we were very excited about our campaign and still are!
As Art Director for the campaign I decided to manipulate several sports images to incorporate the 18 goal. Here is our logo:
I did several different versions of this logo, the one above is not the main one but was the beginning idea- we plan to use this one for the video competition (more to come on this later) and for the internet.
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